There are more than 60 hotels across China that are solely owned by Hilton Worldwide and they are planning to expand by launching 180 more in key cities which include Beijing, Shanghai, Shenzhen and Chengdu.
The motive for their expansion into the mainland of China, along with many other competitors such as Marriott, Hilton, Hyatt, Best Western, InterContinental, Holiday Inn and Crowne Plaza is this:
“To help global travelers – especially those on business – to find new
experiences and enrich them in the related foreign culture while bringing
a sense of peace in an environment that is close to home.”
That mission can only be carried out if the staff at these international hotels can communicate effectively enough with its patrons and provide services which are at least comparable to which they can find at home.
The key word is “communication”.
Because without that element then that mission cannot be accomplished and it will negatively impact the success of a corporation that relies on the business of foreign travelers.
Truth be told – at this time – these large companies are fighting both tooth and nail to gain the upper hand in the world’s fastest growing and most dynamic hotel arena known as Asia.
The recent Hotel Investment Conference Asia Pacific (HICAP) in Hong Kong attracted the industry’s leading wolverines and their message was regularly loud and clear: Asia is where it’s at.
As told by the CEO of InterContinental Hotels Group who goes by the name of Richard North:
“Asia Pacific is, without a doubt, the region with the greatest growth prospects and the real engine factor is China”.
Understanding this, it’s reasonable to believe that staff at these International hotels are encouraged to study various English training programs and teaching methods to improve their servicing ability.
At this time there are various books on the market to assist them, yet it seems as though there is no genuine training system being offered and that is where the Hotel English Training Manual comes into play.
Not only does the Hotel English Training Manual have the most comprehensive list of vocabulary and phrases, but there is also a module on equipping staff with information on how to learn, teach and conduct lesson plans.
There are also excellent sample lesson plans and creative tips, plus ideas to improve one’s teaching ability.
And that leads us to the mission of the Hotel English Training Manual which is this:
“To produce a hotel English training manual that is unique, effective and
affordable which serves the booming hotel industry in China by equipping the
hotel’s training department with the material and western teaching
methodologies customized for the Chinese or Foreign managed hotels.”
The concept is a professionally compiled English teaching manual written from ESL (English as a second language) language learning techniques specifically designed to equip the Human Resources department with all that they need to be more effective at improving their staff’s English communication.
Here are the features which you’ll find inside the Hotel English Training Manual:
Professionally compiled by Foreign ESL teachers.
Designed as a guide to equip the trainer to become more effective at teaching along with its material.
Provides methodologies specific for the hotel language.
Consists of 15 departments in the hotel industry, along with the related vocabulary, phrases, an introduction, testing and a quiz.
Gives train the trainer resources.
Provides complete ESL teaching methodology with sample hotel lessons.
Student resources are available.
A glossary of all vocabulary and phrases.
The Hotel English Training Manual also includes the following bonuses:
A bonus CD with 15 departments handbooks ready to add your hotels logo and print.
A bonus CD with printable pre-made hotel lessons.
The Hotel English Training Manual contains 400+ pages that includes over 100,000 hotel industry related words and sentences with daily used active hospitality language and western teaching methodologies.
With comprehensive vocabulary, active phrases and interactive sentences all geared towards the 15 hotel departments, plus a guide and necessary modules to assist the learning process, this has got to be the most comprehensive Hotel English Training Manual that the industry has ever seen.
The modules within the Hotel English Training Manual are as follows:
1. A brief but informative presentation of the topic or department.
2. An assessment quiz which engages the learning attitude of staff and dictates the results in terms of the transformation of their mind set.
3. Module vocabulary (using at least 3 point teaching process) which includes translation and pronunciation, sentence structure and students can create their own sentences:
The students will practice the vocabulary and use effective sentence structures to further their practice and produce a new language which is associated with the vocabulary.
The following is covered:
1. Critical sentences that are department or topic related.
2. A complete list of departmental or topic related sentences that can enhance the student’s fluency and communication skills.
3. Included are interactive exercises which include role playing, communicative activities and/or dialogues to further develop fluency and build the speaker’s level of confidence.
4. A module test that determines the level students are at and what level they should advance to.
5. Develop the awareness in terms of whether or not the teachers teaching lessons are effective.
6. Build a database of quantitative data to assess and compare with other hotels and/or departments.
7. Create a major selling tool (data for comparative analysis).
8. Including levels to advance to such as; Special Topic 1 (SP1) – Special Topic 2 (SP2) – Special Topic 3 (SP3) – Specialty topics must include a service skill lesson: “How-to-do” that particular job professionally and all topics should include advanced English.
The Hotel English Training Manual is comprehensive and should take care of the staff’s needs at International Hotels in the mainland of China that caters to foreign guests.
And we plan to launch a complementary publication in the near future, along with an online resource that will be designed to further improve the English level of those who are responsible for communicating with Western visitors.
There will be a leadership module for management and trainer plus student resources available as well.